Web Presence Health Check & Digital Readiness Score

What is a Web Presence Health Check?

Marketing CoPilots Web Presence Health Checks are designed to help you understand the gaps between where your company is now, and where you need to be online. This helps benchmark your web presence and identifies key tactics to consider.

Here's what we need to conduct the report:

  • Access to your Google Analytics panel
  • A list of your top 3 competitors for us to benchmark your web presence against
  • Your top 10 performing keywords, or a list of keywords you think your ideal buyers may be searching online
  • List of your current marketing channels (ex. LinkedIn, Twitter, Google Ads, Webinars, etc.)
  • Confirm your sales goals (ratio of net new business vs. recurring business)
  • A series of questions to give us a bit more detail on how you are capturing leads today

What is a Digital Readiness Score?

The Digital Readiness is a proprietary methodology designed by Marketing CoPilot that assesses the ability of a company to build online relationships and nurture prospects to Sales Qualified Leads. The DRS looks at a variety of things on your web presence to identify your digital maturity, so you know exactly what program to build and where to spend money. These categories include:

  • Social Media Presence
  • Content Marketing
  • Conversion Mechanisms
  • Website
  • Marketing Automation