Regardless of the type of business, you can still reach out and connect with your customers with special offers and helpful how-tos.
Often, there’s a disconnect between what you think is important and what your customer thinks is important. Good content builds trust because it’s that perfect intersection between the two where you’ll find your content strategy.
Before the digital revolution, the sales rep played an important role in the buying process as they were the primary source of product information. Now, buyers self-serve by researching products and services on the web. You have to think about the emotional triggers of your buyer and the keywords that they’re using when they think about their problem.