Uncover the Content You Need to Drive Lead Management Success
Many companies lack the content required to map the customer journey properly into their marketing automation software. They not only don’t have the right content but often are unsure about what they even need to set it up properly.
The purpose of this checklist is to:
- Review how you are currently approaching the marketplace
- Review what content exists in your business to assist in the buying process of your customer
- Review content and buyer persona website requirements and best practices