This virtual workshop will help you understand your buyer so you can create the right content for their buyer journey. As you transition your sales and marketing strategy online, you need content to build trust and a relationship with prospective customers. This workshop is for any Microsoft Partner or ISV that recognizes the importance of having the right content on their website and in follow-up marketing to support the purchase decision.

Marie Wiese will guide you through the buyer persona development process so you can create focus around your ideal buyer and identify the right content to engage them in the lead management process. With 60-70% of the buyer journey taking place online without the support of a salesperson, you are missing the opportunity to create a lead for your business without the right content and buyer focus.