Marketing Automation gives your sales team a competitive advantage
The job of the modern website is to support the sales dialogue. Your website becomes a powerful tool in the sales process when you are able to track who is visiting your website, how often they visit and what content they are consuming to make an educated decision to buy from you. Marketing automation tools combined with a consistent content strategy, gives your sales team a competitive advantage in knowing who is a prospect and who is not.
To be successful with marketing automation today and achieve digital transformation for the future, there are four steps you need to tackle:
- Take the Assessment. It will take 7 minutes to complete.
- Get the template for data collection.
- Create your content plan.
- Choose a marketing automation tool and map your buyer journey.