The new alignment of sales & marketing in the lead generation process

How to Track Marketing ROI-1


We used to think of Marketing and Sales as separate things, but your website can be your best sales tool simply by starting a sales dialogue earlier in the process. This guide shows you what you need to track – and why – in order to see ROI from your digital marketing program.


In this guide you will learn:

  • Why websites will reach potential buyers before your salespeople do
  • The importance of marketing and sales alignment
  • Where to start if you want to use marketing to drive leads and sales