It’s difficult to see the world through your customer’s eyes.
To deliver great content marketing you have to get your head out of your business and into your customer’s. Content that responds to how someone buys something is what helps a prospective customer through the buying process before they call you or your sales team. Sales people today will tell you that buyers want to self-educate and self-select. They want to use your website and your online content to decide if they should buy from you.
This guide will help you:
- Discover a well-defined value proposition.
- Specify buyer personas that will clearly outline who you are selling to and why.
- Gain a deep understanding of how or why people buy from you.
- Map out the buyer journey