Customer Scorecard

MC Customer Scorecard Workbook


Take the first step in developing your value proposition.

To discover your value proposition and differentiation you’ll need to start with your customer as the authority on your value! This customer scorecard workbook will help you analyze your current client base.

This guide will help you:

  • Discover your differentiation. 
  • Answer the question "Why should I buy from you?"
  • Take the first step in constructing your value proposition